Type your search keyword, and press enter

Target’s Everyday Collection Campaign

It’s been awhile since I talked shop here (shop being PR and all things social media), but I couldn’t resist posting about Target’s Tweet to Runway campaign.

If have watched TV in real time recently, you may have seen those crazy runway-inspired commercials for Target, which I don’t entirely understand. I think it aims to make everyday activities…making dinner, cleaning your baby’s diaper “sexy,” but I really don’t know.

Well the bulls-eye company took it a step further with its Tweet-to-Runway Show. Here’s the deal: Target encouraged fans to visit the “Everyday Show” page via Twitter and post messages concerning some product sold in the “Everyday” line. Target describes Everyday as “the most intensely sensible grocery and essentials collection of the season”, which could apply to pretty much anything. Someone chose the “best” tweets, which were then read aloud by models as they paraded down the runway carrying the products in question.

Some were hilarious. Others reminded me that some people share too much on Twitter.

While I love everything about the models reading real people’s tweets (“dot, dot, dot”), I don’t understand why they are poking fun at their own campaign. This whole campaign centers around glamorizing everyday activities, and having models reading tweets while holding a jar of pickles…seems to I dunno go in the mocking direction.

See some of “runway show” here.

Delta’s Attempt at Customer Service

The hubby and I recently got back from a wonderful honeymoon…we took a European cruise from Barcelona. Norweigen, the cruise line we used, booked all our travel including our flights to and from Barcelona.

Now J is rather tall, so the tiny space in coach is not that comfortable. He called Delta multiple times to try to upgrade, to no avail. We thought, let’s see what happens at the airport. Again, a total bust all around. The people at the counters at JFK also, were not the nicest. They pretty much just didn’t want to hear it. We weren’t asking for a handout, we wanted to PAY for the upgrade.

Eventually, I took to Twitter just to express my frustration (because that is what I do).  AK from @deltaassist immediately responded to me. We took to DM (here I am completely following the rules I preach at work) and I explained the situation. AK looked into the situation and placed a note on our reservation asking them to upgrade us and/or get us free drinks. AK did everything I think @deltaassist could do.

The breakdown was in the people AT the airport. Not only did they refuse to look at the account notes, but they pretty much made me feel like I was lying to them. We didn’t get the upgrade, fine it was a full flight–or they were breaking even (whatever that means). I wish there was just as much willingness to help on the ground as there was virtually.

The Zombie Apocalypse and the CDC

I have an unhealthy interest in zombies. I think it started with watching the Walking Dead this past fall. I have had real discussions about my zombie attack plan of action. (It changes depending on where I am at the time and whether we are dealing with the kind that like water or don’t.)

But what does this have to do with the CDC? Well, a few weeks ago the CDC decided to take advantage of everyone’s love or irrational fear of zombies. They actually dedicated an entire page to preparing for the zombie apocalypse. Yes, that’s right. Real life zombies.

The posting has been so popular—more than 30,000 hit in three days—that it crashed the CDC’s servers. Dave Daigle, the Associate Director for Communications at the preparedness and response division explained that the strategy behind the page was to spark interest emergency preparedness.

What better way to connect with people and make emergency preparedness cool than by relating it to something like zombies?

I think this was a perfect example of an organization that could be seen as stale capitalizing off a meme that spans generations. They did it in a smart way, using Twitter and its blog to reach a new audience.

Of course, the hallmark of a good stunt is if there is measurable changes.

Ten days later (get it, like 28 days later?) the zombies were followed by hurricanes. Hopefully, the strategy paid off and people paid attention to the CDC’s recommendations.


It’s Like Silencing the Lamb, And the Lamb Wants to Scream

On this week’s Grey’s Anatomy, Dr. Bailey introduced Twitter to the hospital.  It was a great representation of how many react to Twitter when they first hear about it.

They want whoever is doing it, to stop.

I don’t think it was a great idea for the interns who were in Dr. Webber’s OR to be following the tweets instead of watching him, but Dr. Bailey’s reasoning for doing it was flawless. She cited the fact that it was a teaching tool and that she could reach thousands of residents.

Whether it’s new and cool or merely yicky, observers say there’s no question that more and more doctors — and patients — will be sharing on sites like Twitter and Facebook.

This is a reality as the medical arena makes healthcare more interactive, it’s a unique opportunity to explore innovative ways to communicate with patients and alleviative fears they may have.

Watching Dr. Webber start to understand the benefits and value of Twitter was pretty fulfilling (gosh, I am a healthcare PR nerd). The excitement he showed was fantastic.

How wonderful would it be if all our clients could be so easily convinced that social media was a great visibility tool and it wasn’t just a liability? (Oh yeah, and if the FDA saw the value too..)

Check-ins Get Healthy

Foursquare is stepping up their health game with two new partnerships. Both of which I am super excited about.


About a week and a half in to my Foursquare usage I earned the Gym Rat badge.

Since then, I have been itching for something new (I even contemplated asking for a Super Gym Rat) and something that wasn’t necessarily tied to me being at the gym.

Thank you RunKeeper partnership! Since I am not actually training for any race in particular right now, these badges will help keep me motivated. It will be interesting to see how long it takes before I seriously go after that marathon badge.

CNN Healthy Eater

Studies have shown that economics play a HUGE role in what you choose to eat. That $1 menu from McDonalds is tempting when you are running low on cash (not for me, but for other people).

On Sunday, September 26, CNN will launch a week-long series dedicated to healthy eating called, “Eatocracy: Mind, Body and Wallet”. They already have a fancy blog set up.

Foursquare comes in by offering people a “Healthy Eater” badge when they check-in at their local farmer’s market. Too bad this gets launched on Sunday and my farmer’s market is not held on Sunday.

Do you plan on jumping on Foursquare’s healthy kick?

Socialize Your Diet

A few weeks ago, my friend Alan guest posted about using foursquare for exercise motivation.  What else in the world of social media can help us lose weight and be healthy?

For years, people have been saying writing down what you eat will help you lose weight. But what if you broadcast it to the world? Will that make you more likely to watch what you eat or will you lie?

Brian Stelter of the New York Times recently went both ways. At first it was the lying (not accounting for late night drinking) and then he slowly made the switch to being brutally honest.

I have been using Myplate on Livestrong.com for a few months now and have been toying with going public (you can link to Facebook).  I track my exercise and food daily, but do I really want everyone to know? And how annoyed will my Facebook friends get with my frequent postings?

I would definitely be less likely to have a pack of Skittles if all 659 of my friends knew what I was eating every day.

Maybe I will toy with hitting the share button next month.  What do you think?

If you aren’t ready to tweet your weight loss goal there is a whole slew of online communities that can help you stay on track.

FitFiend –  Social network devoted to health, fitness, and athletics. It is a community that connects FitPros and FitFiends.

FitLink – Connecting workout partners

Weight loss buddy – Matches a buddy based on weight loss goals

Sparkpeople – Offers nutrition, health and fitness tools, support and other resources

Parallel Bars: Running vs. Online Communities

One of the things I love most about running is the camaraderie that so often emerges when people run together. Whether as strangers lining up for a race, as running buddies pushing through miles together, or as rivals, there’s an understanding between runners.

As a runner, one often finds times when non-runners just don’t get it; those are the times when forums full of other runners are a great alternative. People who understand you and your habit are one of the biggest benefits of the running community.

You see these same elements in online communities, especially ones for those afflicted by disease.  Search the web for “online support groups” and you will immediately find nearly 300,000,000 results. From Parkinson’s disease to Crohn’s disease people are flocking online to find others who are going through the same thing.

The power of these online communities is seen in the connections these people form with each other and how they turn these relationships into opportunities to push forward research.

Where else but in an online world can different people from all walks of life come together?

Well, running.  I don’t care what you do, where you came from or where you are going. If you are running next to me I am going to encourage you and help you along.

Using Foursquare for Exercising

Recently a good friend of mine decided to get healthy. Below is a little taste of a trick Alan Danzis is using to stay on track.  Thanks for contributing Alan!

Anyone who knows me knows I’ve been on a health kick the last three to four months: lots of salads for lunch and dinner, going for walks after every meal (especially dinner) even going to the gym—for the first time since college!

It can be tough to keep a crazy routine like that up if you were so un-exercise-ey for so long as I have been. (Especially when you cut the caffeine out and your irritability probably climbs.) So where possible, I decided to make my new healthy routine into a bit of a game.

To keep myself on those walks after meals, I not only take my iPod Touch with me and listen to some nerdy podcast like the Joystiq Podcast, but I also tie my walks to badges I can earn for Foursquare.

If you’re unaware, Foursquare is a mobile application that allows you to virtually check-in to locations: parks, restaurants, office buildings, subway stations, etc. If you check in the most, you become the mayor. You can also earn certain virtual merit badges such as “Gym Rat” for checking into the gym 10 times in 30 days.

As I said, I recently started tying my walks to badges I could earn. I started by walking to the Apple store from work – about a twenty minute walk – three times to earn the “Jobs” badge.

Then, I started walking to the dog park in Hoboken (where I live) to earn the “Dog’s Best Friend” badge. You get that by checking into a dog park at least 10 times over thirty days.

Now, I’m after the “Pizzaiola” badge which is earned by checking into twenty different pizza places. That can be quite difficult. I’m not going to eat a slice in every one – that would be pretty unhealthy – instead I buy a bottle of water. I’ve knocked out four pizzerias in Hoboken in the last few days and believe I’m on track to earn the badge by the end of the month.

A little weird, yes, very nerdy, yes, but I’ve found my incorporation of Foursquare badge earning is yet another way to keep me on my goal of leading a healthier lifestyle.

Leave a comment below and tell us what crazy things you do to keep your exercise routine up. If you’re a Foursquare user and have a great idea for what badge for me to tackle after “pizzaiola.” Or, you can always hit me on Twitter at @adanzis.