Tomorrow I am attending a session sponsored by PRSSA-NCC on moving from PR Manager to PR Leader. I thought it would be interesting to provide my pre-workshop thoughts…. Management vs. leadership–it’s a distinction we all hear over and over these days. They are not the same, but mus[...]
Archive for the ‘Marketing’ Category
January 1st, 2012 - 10:00 am § in Marketing, Running Through My Mind
Creative Mornings
Last week a Facebook friend posted the below video. It’s the full talk given by Ben Chestnut, CEO and co-founder of MailChimp.com, to a group at the Piedmont Park Conservancy in Atlanta. It’s a long video, but it was the slow weeks of December so I was able to watch the whole thing. 20[...]
How Did I Miss This?
Thankfully NYMag’s Vulture is doing a recap of some of 2011′s best videos, otherwise I would have completely missed this amazingness created by Beyonce to help Michelle Obama’s obesity cause. Seriously, this is probably one of the best tactics I have seen used to fight childhood ob[...]
June 19th, 2011 - 8:00 am § in Marketing, Young Professional
The Path to Creativity
Most of our lives consist of habits. We walk/drive to walk along the same route. In meetings, we sit in the same seat and at restaurants, we order the same dish. Generally, if you do something right and well the first time it is a good idea to do it that way again. Unfortunately, that [...][...]
There’s Irony in that Achievement
I have been struggling at work. I can’t explain what is wrong and I can’t figure out how to fix it. In May’s Harvard Business Review Thomas J. DeLong, a professor at Harvard Business School, and Sara DeLong, his daughter and a psychiatrist in San Francisco, discuss how being a high achiever ca[...]
How media shape the public’s thoughts on obesity
Researchers at the University of Alberta’s Health Law Institute analyzed 360 news articles from 12 newspapers in three countries. Their findings were published online in November 2010 in the Journal of Public Health Policy. The focus of the study was the media’s role in shaping public opinion[...]
What does a productive day in PR look like?
PR is like having multiple personalities. Being able to flit easily from the mind-numbing task of building a media list, to securing a media interview, to answering a client e-mail and more is invaluable in this industry. Given the fast-paced nature of our profession, it is hard to imagine that ANYO[...]
Dietitians All the Rage at Fast-Casual Restaurants
Red Brick Pizza, Noodles and Company, Freshii and Tropical Smoothie Café are just a few of the chains that are collaborating with registered dietitians (RDs) for menu development, food research and nutrition information for customers. Obesity is the backbone of the entire movement. Consumers are ta[...]
Learning to Delegate
Many new managers and supervisors find it a strange new experience. Instead of just being responsible for your work, now you are responsible for the work done by others. There is a strong tendency to have little faith in other’s abilities and sometimes even less in your own ability to manage other[...]
